Gift Cards – A new type of Currency issued by the Brands and its Benefits
Gift Cards: a new type of Currency issued by the Brands and its Benefits How would the oldest ancient merchants or the first European professional bankers in Venice and England react, if they found out that the concept of money…
Branded Currency: the gift card has changed its image and name
Healthier than ever before, the gift card has changed its image and name: the industry is now talking about it as a “Branded Currency”. This was discussed in Chicago at the Flourish Conference this month, where we at Amilon, had…
La gift card cambia “pelle”
1-3 Aprile 2019 – A Chicago si è tenuta la terza edizione della conferenza “Flourish”, incentrata sulle Branded Currencies. Noi di Amilon eravamo presenti, per raccogliere utili spunti di riflessione e per sapere di più sulla percezione internazionale di…
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